A strong and visually compelling photographic style played a vital role in the new brand identity for DDB. Used together with the other brand elements, the photography helped to unlock and convey the essential spirit and attitude of the brand.
Each image had to contain an element of DDB yellow – or even yellow, black and white, this was added in post-production to stock photography. The slide show below shows a few examples of the before and after shots from the image library.
Please use the arrow buttons over the image to see additional images.